
Lander Olsen
Chief Excellence OfficerSurprise inspections. Mandatory meetings. Takes quality very seriously.




Our story · Since 2014
One late night, one Dremel, and one dream to never stop spinning.
The spark
"I grew up between Wisconsin and Florida, snowboarding and wakeboarding every chance I got. When I started learning tricks, spinning kept knocking the wind out of me. A friend showed me a roller board, but it got easy fast. There's a lot more to board control than rocking back and forth.
So late one night in my garage, with a bowling ball and a Dremel, I started building a board that would keep spinning."

The journey
2014
2015
New board2016
2017
2018
2019
New board2020
2021
2022
2023
2024
New board2025
2026
The people
We're a small, family-run business in Northern Wisconsin. We built Whirly Board with vision, dedication, and two kids in tow, and we're still building it the same way.


Surprise inspections. Mandatory meetings. Takes quality very seriously.

Fearless tester. Has never met a sled hill he didn't like.

Our biggest fan. Five years taking Whirly around the world, and soon teaching classes as a certified personal trainer.
Our philosophy
It started as a board that could spin all the way around. Now it's how we look at everything: the people who ride, the planet we ride on, and boards built to last a lifetime.
We're building a community of people with different skills, interests, and lifestyles: athletes, kids, desk workers, seniors, and people coming back from an injury. And we're always here to help. There's no call center, just us. Ask us anything, and we'll help you reach your goals.
We chose cork grip because the bark regrows and the tree never comes down. Boards with a few scuffs get fixed up and a second life instead of a trip to the landfill. Next up: more recycled materials.
Triple half-sphere technology gives you three balance points and full 360° spins, so the board grows with you, from your first wobble to your best tricks.

Our shop
"I'm not in this to get rich selling cheaply made products that I never even see. I just want to make cool new stuff to help enjoy this awesome world. Products I believe in, that make people happy, and stand behind them."
Straight from our customers
“Erik was extremely pleasant to work with and had everything squared away in a timely manner. Probably the best customer service I’ve experienced in a long time.”



The proof
The mission
Try new things and have confidence in yourself.
Say less "I should have," and more "I'm glad I did."

Where we're going
What started as a way to practice spins is now about confidence and balance at every age. Our live classes and the Balance Age test help people keep doing what they love, on their own terms, for longer. Next: more recycled materials, and doing more to protect the mountains and water we ride. For now, we plant trees.
Your turn
Answer six quick questions and we'll match you with the right board.
Country/region